Exemplar post 5: Guardian story

This is just an example to help get you started and give you an idea of what's expected. To access the Media Guardian and find your own article to write about, go to: www.guardian.co.uk/media

When reading the Media Guardian on 24th June, I was particularly interested in the story Independent titles and Standard face radical cost-cutting proposals on Roy Greenslade's blog.


Having worked in the publishing industry previously, I am really interested by the move from print to digital and the increasingly tough pressures that the print industry faces.  The main cost-cutting measure that this article is concerned with is the move to locate The Independent and The Evening Standard on the same office floor.


I have been keenly following the success of The Evening Standard since the move to make it free of charge in 2009 and in a world where newspapers' sales are declining it has been good to see that advertising revenue has made the title commercially viable. However, the move to merge the two editorial teams on the same floor suggests that The Independent, as a paid-for title is not doing as well. Indeed, the article also points out that the overall losses every year run into millions.


The consequences for editorial content are also of interest in terms of synergy and the further editorial integration that looks likely between the two papers.